By: Brian Schutt
I know, I know, you can’t build a brand at low prices. But you can open some doors. And in Indianapolis HVAC, I’m convinced that the open door is all we need to win your business. While we don’t win every customer we meet, we win most. Like what most homeowners have had to do, our state has done, and our federal government should do, we’ve tightened our belt on costs. We keep our overhead low and offer our customers the essentials they need for great service and quality, but don’t spend 1/3 of our budget on obnoxious radio jingles.
We’ve made the strategic decision, that offering heating and cooling at the best prices in Indianapolis, is more important than a not-so-catchy jingle. Not that I have anything against marketing, just annoying marketing. And, what can I say, it’s worked for these big companies. They’re big because many people keep calling them. It’s our belief, though, that the landscape is changing. In Indianapolis, there are more local companies in all industries. As the offering increases, buyers become not only more comfortable buying local, and from smaller organizations. Many, will start to prefer not buying from the Wal-Marts of a given industry.
So, here’s our guarantee to never become the Wal Mart of HVAC. We know our customers by name, and give them better prices than anyone else in the Indianapolis area. Chances are if that’s not what you’re looking for, we’re not looking for you either.