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Indianapolis Heating and Cooling Blog

homesense ideology

By: Brian Schutt  |  April 22, 2010

Tired of hearing the same thing from HVAC contractors? Find out what makes Homesense different.

Investors – Be A Smart Contractor Shopper

By: Brian Schutt  |  April 8, 2010

At Homesense, we want to be the go-to contractor for residential real estate investors. After a few months behind us, we can say that our combination of quality work and fair price has given us some great partners in this area. But, there’s always room to improve. So we reached out to some local experts...
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Indiana Tax Rebates Up to $1,000

By: Brian Schutt  |  April 3, 2010

There has been alot of publicity about the Federal tax credits up to $1500 for high efficiency heating and air conditioning units. On top of that, Indiana now offers the below rebates of up to $1,000 per household until the budgeted $6.1 Million runs out. Act fast! —- Indiana – Residential Energy-Efficient Appliance Rebates Incentive...
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DOE Orders AeroSys Remove Products from Market

By: Brian Schutt  |  April 2, 2010

Marking the first time the Department of Energy has ordered a company or manufacturer to halt production because of a products violation of minimum efficiency standards, AeroSys was told to end production of an air condition and a heat pump earlier this week. According to the Consumer Affairs article, DOE General Counsel Scott Blake Harris...
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All You Ever Wanted To Know About Tax Credits

By: Brian Schutt  |  March 22, 2010

Home Heating & Cooling Equipment What are the incentives for home heating & cooling equipment? Please note that these incentives have changed as of February 17, 2009. If you installed home envelope components between January 1 and February 16, 2009. Purchasers of highly efficient heating, cooling, and water heating equipment can take tax credits of...
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Growing a Brand Essence of Trust

By: Brian Schutt  |  December 17, 2009

Talking to my good friend Nila Nealy from TwentyTwo this morning, I was reminded why there are so few great brands. In just a few minutes of conversation, we identified multiple layers of adoption that are required for a brand to be lived out by an organization. The more people a company has, the more...
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You Play To Win The Game

By: Brian Schutt  |  December 14, 2009

“You play to win the game. Hello? You play to win the game!” – Herman Edwards You’ve won all your games, clinched home field advantage throughout the playoffs, and technically have no benefit to gain from winning any additional games. We all know by now that this is the predicament faced by the Indianapolis Colts,...
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Building a Brand in a Commodity Business

By: Brian Schutt  |  December 11, 2009

While there are hundreds of heating and air conditioning equipment brands out there, most are manufactured by three companies and have different logos slapped on the side of the equipment. So, local install/service companies generally decide what type of company they want to be by what product they work with. You want to be the...
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Customer Service by Aristotle

By: Brian Schutt  |  December 9, 2009

“We are what we repeatedly do, excellence, therefore, is not an act, but a habit.” – Aristotle Practice makes perfect, right? No. Practice makes permanent. Whether it’s Peyton Manning throwing pass, Southwest pilots flying airplanes, or an HVAC tech working with homeowners, the human condition of unconscious habits are dictating the majority of what we’re...
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Heater Efficiency – What’s it Mean?

By: Brian Schutt  |  December 5, 2009

So you’re looking at buying a new furnace (mind that it’s probably about 30 degrees in your house, because your old furnace just died). You didn’t budget the $3 Grand to replace it, you’re looking a the economy and wondering if you’ll still have a paycheck in 2010, and every story on TV is about...
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