Homesense Company Values Archive

Best HVAC Prices in Indianapolis – That Next Radio Jingle Could Cost You

By: Brian Schutt  |  February 14, 2011

I know, I know, you can’t build a brand on low prices.  But, you can open some doors.  And in Indianapolis HVAC, I’m convinced that the open door is all we need to win your business.  While we don’t win every customer we meet, we win most.  Like what most home owners have had to...
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Indianapolis Furnace Repair Reviews

By: Brian Schutt  |  February 10, 2011

A lot of companies boast that they have great service, great prices, and satisfied customers, but the proof, as they say, is in the pudding.  And for Indianapolis HVAC the pudding means Furnace and Air Conditioning repair reviews. Visit our Google Places account and you’ll see 15 – 5 star reviews for our furnace repair...
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Indianapolis HVAC: What Customers Should Expect

By: Brian Schutt  |  January 24, 2011

The Indianapolis HVAC market is full of many great technicians. Don't be fooled by some Indianapolis HVAC companies, who use scare tactics about how bad other companies technicians are, most HVAC tech in Indianapolis are upstanding citizens. We've put together 5 expectations customers in Indianapolis should have in their HVAC technician.

Homesense in Indiana Living Green Magazine

By: Brian Schutt  |  December 31, 2010

Homesense co-owner, Brian Schutt, was interviewed for the January/February 2011 edition of Indiana Living Green magazine by author, Ryan Puckett.  The topic of the article was home heating efficiency options.  Brian spoke about heat pumps, geothermal heat pumps, and high efficiency gas furnaces.  For more information or questions about increasing efficiency in your home, please...
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Hitting Pause for Gratitude this Thanksgiving

By: Brian Schutt  |  November 24, 2010

Time flies.  Nothing profound in that statement, other than it’s a continued revelation with every year that goes by.  I think that’s part of the reason we love holidays so much.  Aside from the wonderful food & family time, on the days where it’s the cultural convention to stop and celebrate, it’s the closest we...
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A Veteran’s Day Thank You

By: Brian Schutt  |  November 11, 2010

Few days demand reflection and gratitude like Veterans Day.  In a country with such great prosperity that it allows for an industry like HVAC and many others to exist, we pause, remember, and salute those that sacrificed so much to preserve what Abraham Lincoln called the “last best hope of earth.”  And, I think it...
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The Cost/Benefit of Customer Satisfaction

By: Brian Schutt  |  September 29, 2010

Every worthwhile enterprise should start with high goals.  For us, the high goals include complete customer satisfaction.  The classic saying tells us that “the customer is always right.”  The flip side, of course, is when “rightness” is under debate. So taking the factors –> Goal of complete customer satisfaction with the unfortunate reality that human...
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A Story of Trust

By: Brian Schutt  |  September 17, 2010

Earlier this summer when temps were in the 90’s for week’s at a time, we received a call from Mike.  He owns and rents a condo on Mass Ave. in downtown Indianapolis, it’s about 5 years old, and in one of the nicest developments available.  He had received a call from his tenant complaining that...
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Growing a Brand Essence of Trust

By: Brian Schutt  |  December 17, 2009

Talking to my good friend Nila Nealy from TwentyTwo this morning, I was reminded why there are so few great brands. In just a few minutes of conversation, we identified multiple layers of adoption that are required for a brand to be lived out by an organization. The more people a company has, the more...
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Building a Brand in a Commodity Business

By: Brian Schutt  |  December 11, 2009

While there are hundreds of heating and air conditioning equipment brands out there, most are manufactured by three companies and have different logos slapped on the side of the equipment. So, local install/service companies generally decide what type of company they want to be by what product they work with. You want to be the...
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