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Homesense Company & Community Archive

Building a Brand in a Commodity Business

By: Brian Schutt  |  December 11, 2009

While there are hundreds of heating and air conditioning equipment brands out there, most are manufactured by three companies and have different logos slapped on the side of the equipment. So, local install/service companies generally decide what type of company they want to be by what product they work with. You want to be the...
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Customer Service by Aristotle

By: Brian Schutt  |  December 9, 2009

“We are what we repeatedly do, excellence, therefore, is not an act, but a habit.” – Aristotle Practice makes perfect, right? No. Practice makes permanent. Whether it’s Peyton Manning throwing pass, Southwest pilots flying airplanes, or an HVAC tech working with homeowners, the human condition of unconscious habits are dictating the majority of what we’re...
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Customer Service – She’s Just Not My Type

By: Brian Schutt  |  November 23, 2009

What’s good customer service look like? We’ve asked ourselves that question a lot since starting homesense. We’ve asked a lot of other people too. In some ways, it’s like asking what type of person are you attracted to, in that everyone has their own preferences. As comedian Mitch Hedberg said, “You can’t please all the...
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