By: Brian Schutt
Heating & air conditioning isn’t a mushy business. For the most part (in the case of our competitors) it functions largely as a commodity. You don’t get to know the guy that fixes your furnace in the same way you might your family doctor or hairdresser. So, there’s nothing more gratifying than hearing that we’re different.
As the Homesense Heating & Cooling Thermostat at PaulPoteet.com shows, it’s cold outside. And, as you might guess, cold weather makes our phones ring more. When we received a call from a lady in Carmel recently, we could tell very quickly that she was frustrated. She had looked in the Yellow Pages and called a company in the area with a big advertisement that gives equally sized expectations for homeowners. After spending a while on hold, she was quickly pushed to a sales rep who scheduled an appointment. Rather than sending out a technician, the salesman did a quick assessment and told her she needed her system replaced.
Thankfully for her, she had a friend who had recently used Homesense Heating & Cooling, and she called for a second opinion. Our second opinion was that not only did she not need her system replaced, but she only needed to replace a circuit board which saved her thousands. Times are tough for everyone, so it’s rewarding for us to do business the right way and give a great payoff to our customers. Sure, we didn’t make a lot of money on that job, but we believe that a lifelong customer has a far greater payoff.